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12.29.2011

Homogenization

Daughter and I were in the midst of a day of retail therapy recently and the subject of food came up, not where to go eat but rather how there are certain eating establishments and foods that evoke feelings  and memories and when those foods or places are out of their realm it feels just plain weird.


For her it's In and Out Burgers and Blue Bell Ice Cream.  


In and Out Burgers are a California institution, her first encounter was when she was dating Son-in-law. Though not a big burger fan, not healthy enough, her husband love, love, loves this place, therefore she would indulge when they were visiting his family in California and stroll down memory lane in the process. There is now an In and Out Burger in her neck of the woods, she begrudgingly goes there. Why? Because it's a California institution and that's where it belongs. The feelings she has when she goes there are all whacked out of place, kinda Twilight Zone-ish because she's suppose to be in California when she's at an In and Out.


Also in her neck of the woods there is now an ice cream parlor that sells Blue Bell Ice Cream by the scoop. That too is all out of place for her, 'it's wrong, just wrong' she says. Blue Bell is a Texas institution, a mighty tasty one too. It's hard to find outside of Texas, almost as elusive as Sasquatch. Here's what 'the little creamery in Brenhem' has to say about the availability of the best 'ice cream in the country' (although this is their tag line, it is not hyperbole it really is the best, Yahoo said so).
And although Blue Bell is only available in about 26% of the nation’s supermarkets, it ranks as one of the top three, best-selling ice creams in the country. Our products are sold in Alabama, Arizona, Arkansas, Colorado, Florida, Georgia, Indiana, Kansas, Kentucky, Louisiana, Mississippi, Missouri, New Mexico, North Carolina, Oklahoma, South Carolina, Tennessee, Texas, Virginia and Wyoming. No matter how much the market grows, quality standards never change and are never diluted or compromised. That's why, people who are lucky enough to live where they can buy Blue Bell Ice Cream, say it's "the best ice cream in the country."


For me it's this place.



I first learned of this place when Daughter was a student at BYU. Located on Center Street, it was my go to place for a quick breakfast that did not involved the Golden Arches. It was/is fast, cheap, and tasty.



There's now an Einstein Bagel in my neck of the woods, albeit forty five miles from my little ranch. It's been there for a couple of years now. I was quite excited when I saw the bagel-peering-mustached-bowler-wearing-fellas. I couldn't wait to find a reason to drive forty five miles for a bagel. Sadly, it was as Daughter said, it felt all wrong. As I ate the bagel, I kept thinking, 'I'm should to be in Utah'.

I suppose there are those that like the homogenization of eating establishments throughout our great nation, otherwise there wouldn't be Golden Arches all over the place. There is a certain level of convenience and predictability knowing that you'll find an Olive Garden, Cracker Barrel, or Red Lobster or any other chain restaurant when you're traveling.  Me, I like venturing to the local places, eating someplace that can't be found in my neck of the woods, it's like adding another layer to the travel experience.

I'm in need of some local flavor, hmmmm where should I go? Magelby's? The Roof?  


1 comment:

  1. Would you do The Roof without your beloved?

    ReplyDelete